Unlocking Data Driven Insight
Helping clients tell a story with data
I’ve been a digital analyst since 2013 and have worked on both the client and agency sides to provide analysis and insight to help them improve their products.
I’m a firm believer in the power of using data to tell a story that resonates with people across all levels of analytics experience.
I was named YunoJuno’s data scientist of the year in 2022.
Clients I’ve Worked With
Dashboard & Report Building
I create real time dashboards to help bring analytics to life using data visualisation tools. These allow clients greater access and understanding of their data, helping them improve performance.
I work with clients to build bespoke reports to help provide insight around marketing campaigns and ecommerce.
“Michael was brilliant. Reliable, a self-starter, very clever and delivered brilliant outputs. Would recommend him and I hope to work with him/hire him again in future!”
Anna-Lee Bridgstock - LADbible
KPIs & Measurement Frameworks
I help clients build measurement frameworks to help them gain a greater understanding of how their product is performing.
I also help them establish realistic and relevant KPIs to ensure they can track performance on an ongoing basis.
“No hesitation in recommending Michael, he’s reliable and enthusiastic but most importantly of all he never failed to deliver the necessary knowledge required from the sea of data at his disposal.”
Oliver West - MRM
Analytics Tagging & Implementation
I work with clients throughout their analytics implentation process, from creating tracking and tagging specifications to building and testing the analytics functionality.
I also help clients to improve existing analytics setups, offering best practice techniques to enhance site measurement.
“Michael is a top flight digital metrics and analytics expert, who was able to not only record, track and report on all of our metrics requirements but advise on exactly what we should be recording in the first place.”
Nick Masters - PwC
Social Listening & Audience Profiling
I utilize social listening tools to help clients understand how their business/product is viewed by its customers/market.
I build out audience segmentation via social listening to help give clients a sense of audience profiles and how to target those profiles with specific campaigns.
“Michael is a fast moving, responsive, intelligent analyst. Michael took every challenge I threw at him, and there were lots of many types, in his stride and consistently turned around thoughtful, thorough work. I would recommend having Michael aboard your team.”
Duncan Snowden - Gravity Road
